Naomi Zeltsinger

Interview with CEO Naomi Zeltsinger

Naomi Zeltsinger manager and founder of the company, holds two degrees in business administration with a specialization in marketing. She brings extensive experience in marketing and business management. Before establishing the company, Naomi managed projects and festivals at Azrieli malls throughout the country, managed a department in the advertising sections at Yedioth Ahronoth, served as VP of Projects at Deltasys, and was one of the founders of the business telemarketing center at 012.

Naomi, what were the motivations and vision behind establishing the company?

The company was founded on two core values:

Revenue Growth: We believe that every business, large or small, deserves financial success. We strive to help business owners increase their revenue through professional, efficient, and targeted telemarketing and telemeeting services.
Job Creation: We are committed to creating a stable and supportive livelihood for women, both mothers of young children and women with disabilities. We believe that every woman, regardless of her limitations, deserves an opportunity for success and dignified livelihood.

Our vision is to be the leading telemarketing company in Israel, while providing exceptional service to our clients, contributing to the community, and empowering women. We strive to make quality telemarketing and telemeeting services accessible to every business, while focusing on the unique needs of each client.

Through a well-established and refined mechanism, we enable our clients to leverage their relative advantage and generate increasing revenue. We believe that combining professional service, advanced technology, and a broad social perspective is the key to success for both us and our clients.

Were there difficulties and challenges at the beginning?

There were certainly many difficulties and challenges at the start of my journey:

1. Obtaining bank credit: As a new business starting from scratch, I encountered significant difficulties in obtaining financing from the bank. I had to prove the company’s success potential and my ability to repay the loan.

2. Identifying the ideal client: At the beginning, I worked with every client who expressed interest in the company’s services. Over time, I learned to identify the ideal client for me—businesses that need professional, efficient, and targeted telemarketing and telemeeting services, and are willing to pay for quality service.

3. Changing market perception: At the beginning, a telemarketing company was perceived as a “questionable business.” I had to educate the market and show business owners the many advantages of professional telemarketing and telemeeting services, such as revenue growth, improved company image, and strengthened customer relationships.

How did you overcome these difficulties?

I overcame the difficulties through:

Persistence and hard work: I believed in my vision and the company’s potential, and I was willing to work hard to succeed.

Continuous learning: I constantly learned about the telemarketing and telemeeting market and the needs of business owners.

Marketing and branding: I invested in marketing and branding the company to raise awareness of the services I offer.

Today, I am proud to say that our company is one of the leading telemarketing and telemeeting companies in Israel. We have expanded the services we provide to clients, such as customer retention, lead response, collections, and more. We provide quality services to a wide range of clients and help them increase their revenue and strengthen their businesses.

How has the company developed and expanded since its establishment?

The company started as a sole proprietorship. I was a mother to a young daughter and had just given birth to my second child. I worked from home with my older sister Tali Yaakubovitz (of blessed memory) and one additional employee.

I started with 3 clients, and as the company’s operations expanded, I moved to an office in an office building where I employed 6 women. Subsequently, we moved to prestigious offices in a prominent mall in Rishon LeZion, where the team grew to 18 women.

I established a training center for telemarketing studies, where I taught professional and effective telemarketing and telephone communication in the evening hours.

Joining the “Business for Business” organization: In 2008, I joined the “Business for Business” networking organization. This step led me to meet large numbers of business owners, many of whom heard about the company’s activities and successes. As a result, through referrals, many businesses decided to outsource their telemarketing department to us, understanding that they would be in good hands and would benefit from professional service that increases profitability.

Are there new areas that the company began to engage in over the years?

Absolutely, over the years, we expanded the company’s operations and began offering a wide range of new services, according to client demands in the field:

Telemarketing: Proactive telephone sales services, using advanced technologies and effective sales techniques.

Telemeeting: Generating “cold” business meetings for business clients who want to expand their customer base. All meetings are scheduled according to predefined criteria.

Customer retention: Services aimed at maintaining continuous contact with existing customers, strengthening their loyalty, and encouraging them to purchase repeatedly.

Customer service: Professional and courteous telephone answering services for customers, providing efficient and quick solutions to their problems.

Collection services: Smart and professional collection services, using advanced technologies and effective approaches to debt collection.

Lead response: Quality lead handling services, managing the sales process from the initial stage to closing the deal.

Data refinement: Data cleaning, organization, and enrichment services, using advanced technologies and skilled staff.

Training: Professional training services in telemarketing, customer service, sales, and more.

All services are provided using unique methods developed by the company, with emphasis on creating sales growth and business advancement.

What technologies or innovations has the company led in the field?

The company leads several technologies and innovations in the telemarketing field. With the development of technology and the understanding that the world is moving toward digital, we began intensive collaboration with digital companies. This collaboration allowed us to gain access to new clients who expected a proper response and results from the leads they generated. We developed unique work methods for decoding professional and productive work infrastructures. The extensive knowledge we accumulated in various fields enabled us to provide a solution to every question and every challenge, while offering creative and authentic solutions not seen elsewhere.

We use advanced technologies in the telemarketing field, such as CRM systems, campaign management systems, recording systems, and more. These technologies enable us to provide efficient, professional, and quality service to our clients. We invest heavily in training and developing our staff, imparting advanced knowledge and skills in telemarketing, customer service, and sales.

Is the company involved in social activities or contributions to the community?

The company is committed to social involvement and community contribution in various ways:

Employing people with disabilities: We believe that every person deserves equal opportunity, so we employ people with disabilities and enable them to integrate fully into the workforce.

Employing diverse workers: We believe in diversity and equality, so we employ workers regardless of religion, race, or gender.

Collaboration with nonprofit organizations: We collaborate with various nonprofit organizations, such as the “Pink Glasses” organization that assists Holocaust survivors.

Community contribution: We regularly donate from the company’s revenue to the community and support various social and educational projects.

Volunteering: Throughout the year, we volunteer in various volunteer activities, such as distributing food to the needy, visiting the elderly, and assisting in organizing community events.

We believe that social involvement and community contribution are an integral part of our social responsibility. We are proud of our activities in this area and will continue to work for the community and to promote values of equality, social justice, and solidarity.

Finally, give me recommendations and advice for young entrepreneurs

Here are several recommendations and advice for young entrepreneurs from my extensive experience:

Passion is the engine that will drive you forward throughout the entire journey. Entrepreneurship is a long and challenging journey, and only if you truly believe in your idea and have passion for it will you be able to overcome difficulties and achieve success.
Do not be ashamed to consult with more experienced people. Many entrepreneurs have made this journey before you and can share information, advice, and support with you. Seek mentors, advisors, and professionals who can help you make the right decisions and develop your business.
Always strive for excellence in everything you do. Give your all, and always improve and refine along the way. Remember that your customers expect to receive the best service, and you need to focus on providing quality and professional service.
Identify your strengths and develop them. Each of us has unique skills and abilities. Focus on what you are good at and develop your skills. Additionally, identify your weaknesses and find ways to overcome them. You may need to learn new things or seek help from others to compensate for these weaknesses.
Consider using a business consultant. An experienced business consultant can help you develop a business plan, manage your finances, make the right decisions, and more. It is important to choose a consultant you connect with and who suits your needs.
Connect to your values and resonate them among your employees. Successful businesses are businesses that have strong values. Define the values that are important to you and ensure they are integrated into every activity of the business.
Remember that there is no success without persistence. Be prepared to invest time, effort, and energy in your business. Entrepreneurship is challenging work, but it can also be very rewarding.
Believe in yourself and your abilities. Even if there are difficult moments, remember why you started this journey and believe that you can achieve success.

I wish you great success in your entrepreneurial journey!